Tenaya Creek

The strongest idea
was already there.

Across Tenaya Creek’s history, a connection to Nevada’s outdoors kept showing up: the wildlife, the surrounding landscapes, and the life people build around them.

Some products had wandered from that thread. I uncovered it, helped the brewery recognize it, and made it the foundation for a more deliberate creative direction.

The opportunity was to give an existing connection a clearer role. That meant looking at the whole brand before deciding what any individual can should look like.

Many characters.
One identity.

The work brought together a refreshed visual identity, beer naming, and a new can collection. Seen together, the designs connect the brewery to the region while giving individual beers a personality.

That’s the part of branding I care about: finding something meaningful, then making the individual decisions support it.

A place to belong.
A story to share.

The campaign carries the same idea beyond the packaging: a brewery rooted in Las Vegas, with the outdoors all around it.

Simple statements, recognizable scenery, and the collection’s color palette give the launch its own voice. These ten pieces show that language across the brand and the individual beers.

An identity
you can take with you.

The illustrations also become wearable graphics. These apparel presentations show six beer identities moving from the can onto shirts, keeping each design’s character intact.

The same world.
A different canvas.

The website presentation brings the collection into one place. Landscape imagery, the individual beers, and the brewery’s story share the same visual direction.

Explore the full page below to see how the identity continues through the digital experience.